Interesting Podcast

I've been listening to Mur Lafferty, Scott Sigler, and JC Hutchins for the last couple of days. Episode 99 of I Should Be Writing 2.0 is a roundtable discussion of New Media. As some of the biggest names in the fiction podcasting world, Mur, Scott and JC's advice is worth keeping in mind for anyone interested in venturing out into the podcasting universe.

I don't know that I'll ever podcast my novels. I might. I might not. I just don't know. That being said, if I do decide this is a worthwhile marketing ploy, I will make an effort to study what these three have done and what they're doing now.

I really don't know much about Scott or JC. In fact, I have to admit I've never sampled any of JC's work and I've only listened to the first few chapters Scott's novel, Nocturnal, which I've very much enjoyed so far.

Then there's Mur. She was the first fiction podcaster I stumbled across. I started listening to her podiobook, Playing For Keeps, when I was driving to and from work by myself. It took me a long time to finish the book, but once started I couldn't stop. Soon after I started Playing for Keeps, I discovered her podcast, I Should Be Writing. This was before she sold her podiobook to Swarm Press and reached #16 in fiction sales on Amazon. It was in the days when she really was a "wannabe writer".

I love what Mur wrote on her blog when the Amazon numbers came in. I think it speaks to the matter of marketing and branding, something every new writer must at least consider.

This new media thang is experimental. At times it’s controversial. But I had faith in it, that giving my work away would pay off. And you guys have proven it. This is not a solo career anymore. For me, anyway, this writing thing is not a lone movement. I have my community behind me, which is a stunning and amazing thing. The force of new media is thrilling and I’m so glad to be part of
it. - Mur Lafferty, Playing For Keeps Launch Day results

That's right. Mur gave her book away free and still managed to get it published! And if I'm not hearing things, I believe JC and Scott have managed the same feat. During the course of Episode 99 of ISBW 2.0, I think JC (or was it Scott) was able to articulate why a publisher would be willing to pick up a free podcast novel: the author has already done a lot of marketing and has built a fan base, saving the publishing firm's marketing team the trouble. It's just good business sense! These podio-authors have a huge following, one that it's safe to assume will continue to support the authors when they're in print.

Of course, gaining that fan base doesn't happen over night. It takes time. It takes dedication and creativity. In fact, these three gurus warn it might take as long as three years for people to really sit up and take notice of your stuff.

For the writers who stumble by here on occasion, what are your thoughts on this topic? Do you plan on podcasting? Ever thought of it?